SEO stands for ‘search engine optimization.’ It is the process of optimizing the visibility of a website to get traffic from a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” from search engines like Google. Why should you as a small business owner be concerned about search engine optimization? SEO…
Content marketing is becoming more important everyday. Today, consumers go online to search for products or services. To bring attention to your website and your business, you will have to bring some type of value to the table. The right content can get your product or service noticed as a consumer moves through the buying…
Email marketing is a cost effective solution that gives you the power to reach customers in a place most people visit every day – their inboxes. If done properly, email marketing can help improve visibility, brand awareness and loyalty. It can also help you establish credibility, grow your audience, improve communication, promote services and generate…
Video marketing is revolutionizing the way businesses are reaching prospects and customers. It is an effective tool to gain brand awareness, lead generation and online engagement. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. By 2018, that number will rise to 79%. So, why is it important for…
What Is a Landing Page? A landing page is a dedicated standalone web page distinct from your main website that has been designed for a single focused call to action or marketing campaign. The main purpose of a landing page is to get visitors to arrive or “land” on your page and guide them toward…